Toyota's Electric Crossover To Rival BYD

Toyota Plans Electric Crossover To Compete With BYD

Toyota Motor Corp. is reportedly planning to introduce an all-electric crossover SUV to rival BYD Co.'s popular Yuan Plus model in China. The new Toyota crossover is expected to be based on the company's e-TNGA platform and will likely offer a range of over 300 miles on a single charge.

The move is part of Toyota's broader push to electrify its lineup. The company has already launched several electric vehicles in China, including the C-HR EV and the Izoa EV. However, the new crossover will be Toyota's first all-electric model to be specifically designed for the Chinese market.

Toyota Facing Increasing Competition in China

Toyota faces increasing competition in China from both domestic and foreign automakers. BYD is one of the leading electric vehicle manufacturers in China, and its Yuan Plus model has been a strong seller in the country. Other automakers, such as Tesla and Volkswagen, are also ramping up their electric vehicle offerings in China.

In order to stay competitive, Toyota needs to offer a compelling electric vehicle that appeals to Chinese consumers. The new crossover is expected to be priced competitively and offer a range of features that are attractive to Chinese buyers.

Crossover Expected to Be Unveiled in 2023

The new Toyota crossover is expected to be unveiled in 2023. It will likely be produced in China, and it could also be exported to other markets around the world.

The launch of the new crossover will be a significant step forward for Toyota's electrification strategy. The company is aiming to sell 3.5 million electric vehicles globally by 2030, and the new crossover will play a key role in achieving that goal.